Jobs-to-Be-Done: Using Jobs Theory to Boost B2B Sales Enablement
As the old saying goes, customers aren’t buying a drill, they’re buying a hole in the wall. Or, even better, they’re buying the ability to hang a family portrait.
How to enable your B2B sales team to close more deals with content
Sales and Marketing. Marketing and Sales. Though often confused by the uninitiated, these two areas of business are quite different entities, with quite disparate goals, strategies, and outcomes. They’re often thought to be so different, in fact, that the two departments often have a fractious relationship – especially in the B2B space.
How to achieve positive ROI on content marketing for an early-stage startup
Content marketing is not a quick-win game, particularly for an early-stage startup. Anyone who has ever implemented a content marketing strategy will tell you it’s a slow-burning method, but it’s often a key element of an effective long-term digital marketing strategy.