Blog

As the old saying goes, customers aren’t buying a drill, they’re buying a hole in the wall. Or, even better, they’re buying the ability to hang a family portrait.

LinkedIn is not just for recruitment or snooping on colleagues. Top-performing sales and marketing teams love LinkedIn for lead generation, social selling & direct outreach to prospects, expanding a contact network, increasing brand awareness by sharing and amplifying company news/content/products & services, and let’s not forget highly-targeted paid advertising.

In a world of automated LinkedIn connect requests, canned follow-up messages and templated email sequences, you’d be forgiven for thinking that B2B sales outreach had got a little… robotic.

(and why it could just be the most cost-effective investment your business makes) When it comes to building a modern b2b business primed for growth, it’s all about how much effort you put into building a marketing tech stack that provides a scalable infrastructure.

Content marketing is not a quick-win game, particularly for an early-stage startup. Anyone who has ever implemented a content marketing strategy will tell you it’s a slow-burning method, but it’s often a key element of an effective long-term digital marketing strategy.