Blog

As the old saying goes, customers aren’t buying a drill, they’re buying a hole in the wall. Or, even better, they’re buying the ability to hang a family portrait.

LinkedIn is not just for recruitment or snooping on colleagues. Top-performing sales and marketing teams love LinkedIn for lead generation, social selling & direct outreach to prospects, expanding a contact network, increasing brand awareness by sharing and amplifying company news/content/products & services, and let’s not forget highly-targeted paid advertising.

Something really magic happens when Sales and Marketing work well together. When one department feeds the other with inspiration, insight, tools and resources, the results can be ground-breaking.

In a world of automated LinkedIn connect requests, canned follow-up messages and templated email sequences, you’d be forgiven for thinking that B2B sales outreach had got a little… robotic.

Sales and Marketing. Marketing and Sales. Though often confused by the uninitiated, these two areas of business are quite different entities, with quite disparate goals, strategies, and outcomes. They’re often thought to be so different, in fact, that the two departments often have a fractious relationship – especially in the B2B space.