Jobs-to-Be-Done: Using Jobs Theory to Boost B2B Sales Enablement
As the old saying goes, customers aren’t buying a drill, they’re buying a hole in the wall. Or, even better, they’re buying the ability to hang a family portrait.
HubSpot and LinkedIn is a match made in B2B heaven
LinkedIn is not just for recruitment or snooping on colleagues. Top-performing sales and marketing teams love LinkedIn for lead generation, social selling & direct outreach to prospects, expanding a contact network, increasing brand awareness by sharing and amplifying company news/content/products & services, and let’s not forget highly-targeted paid advertising.
Sales enablement: setting goals and accountability
Something really magic happens when Sales and Marketing work well together. When one department feeds the other with inspiration, insight, tools and resources, the results can be ground-breaking.
How to implement video in B2B sales outreach
In a world of automated LinkedIn connect requests, canned follow-up messages and templated email sequences, you’d be forgiven for thinking that B2B sales outreach had got a little… robotic.
How to enable your B2B sales team to close more deals with content
Sales and Marketing. Marketing and Sales. Though often confused by the uninitiated, these two areas of business are quite different entities, with quite disparate goals, strategies, and outcomes. They’re often thought to be so different, in fact, that the two departments often have a fractious relationship – especially in the B2B space.