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Jobs-to-Be-Done: Using Jobs Theory to Boost B2B Sales Enablement
In a B2B sales cycle, you’ll be engaging different personas (stakeholders) within each company you sell to. Each with their own individual job-to-be-done.
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HubSpot and LinkedIn is a match made in B2B heaven
The LinkedIn and Hubspot integration has more power under the bonnet than many B2B sales and marketing teams are aware of. Click to read.
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Sales enablement: setting goals and accountability
Sales enablement is a production line that creates and converts qualified leads. To be effective Sales Enablement requires clear goals and accountability.
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How to implement video in B2B sales outreach
Incorporating personalised video into your B2B sales outreach is a great idea. But how exactly do you go about setting this up? Read for more....
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How to enable your B2B sales team to close more deals with content
By creating a content-powered sales enablement funnel, your sales and marketing team can become an unstoppable lead generation machine.
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