In today’s competitive business landscape, data is the key to understanding customer needs and driving growth. HubSpot’s latest innovation, Breeze Intelligence, is here to make data work harder for you. With capabilities in data enrichment, buyer intent tracking, and form shortening, this tool transforms how SMBs gather and utilise insights directly within HubSpot’s CRM. Here’s how Growth London’s clients can benefit from this powerful new tool.
1. Comprehensive Data Enrichment
For small and medium-sized businesses, time spent on manual data entry and updating customer records is time not spent on sales and marketing. Breeze Intelligence solves this by enriching contact and company data with over 40 firmographic, demographic, and technographic attributes, automatically keeping records up-to-date. Imagine adding a new contact and having their role, location, company size, and other key details filled out instantly. No integrations. No 3rd party tools. No headache.
Whether your company is a professional services firm seeking better client engagement, or a scaling fintech, Breeze Intelligence gives you the data foundation to power targeted marketing, segmentation, and automated outreach.
2. Identifying Buyer Intent for Targeted Outreach
Buyer intent insights give you the ability to know which companies are showing interest in your products or services—even if they haven’t yet filled out a form. Powered by HubSpot’s reverse-IP lookup, Breeze Intelligence helps you identify high-fit leads who are visiting your website and browsing key pages. This means you can pinpoint companies in your total addressable market, assess which ones are ready to buy, and align your sales team to act on these insights quickly.
For example, a tech company can use buyer intent signals to identify visitors on their pricing page, while an e-commerce platform can track visitors exploring product pages. This powerful feature enables SMBs to focus on accounts showing the highest likelihood of conversion.
3. Streamlined Lead Capture with Form Shortening
Long forms often deter potential leads, but shortening them usually means losing critical information. Breeze Intelligence provides a win-win solution by dynamically shortening forms while still capturing essential data. This is particularly useful for businesses in retail or real estate, where lead capture relies on seamless user experiences. With enriched data from Breeze, you can generate high-quality leads with fewer form fields, boosting conversion rates without compromising the depth of information collected.
Why Growth London Recommends Breeze Intelligence
Breeze Intelligence brings unique value by combining enriched data, intent-driven insights, and an improved lead capture experience, all native to your CRM. It simplifies the entire process, from identifying market-fit companies to customising sales outreach and qualifying leads.
If you’re ready to see Breeze Intelligence in action, reach out to Growth London and find out how this tool can help you unlock the full potential of your CRM.
