Build Your ‘AI Info Page’ in HubSpot - a blueprint for AI Engines

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Build Your ‘AI Info Page’ in HubSpot - a blueprint for AI Engines

Your brand’s new “about page” isn’t written for people, it’s written for AI

As we covered in our AEO playbook, the way people discover brands is changing fast.

Customers are no longer browsing through pages of search results. They’re asking direct questions to answer engines like ChatGPT, Gemini, Perplexity, and Claude, and those tools are returning instant, summarised answers.

This means something fundamental:

If your brand isn’t clearly represented in the information these AI models draw from, you risk being left out of the answer entirely.

One of the simplest (and most overlooked) ways to fix this is to build a dedicated page on your website designed specifically for AI engines – a page that acts as your brand’s “source of truth”.

It's called an AI Info Page.

This guide will walk you through the exact steps to build one in HubSpot CMS, and explain why it’s quickly becoming a must-have for any growth-focused business.

1. Why You Need an AI Info Page

AI answers rely on clean, structured, unambiguous information

When someone types “Who is [your brand]?” or “Which company offers the best HubSpot CRM consulting in the UK?”, AI models pull from:

  1. Pre-trained datasets (Common Crawl, Wikipedia, books, forums)

  2. Real-time web retrieval (RAG) from trusted websites

  3. Known entities and their relationships

If your brand appears in those data sources inconsistently – or not at all – AI models struggle to understand:

  • who you are

  • what you do

  • who you serve

  • where you operate

  • what you’re known for

Which means you’re far less likely to be mentioned when it matters.

An AI Info Page helps to solve this problem

It gives answer engines:

  • a single, accurate page to cite

  • structured, factual data about your brand

  • relationships between your brand, your services, and your ICPs

  • clear signals about authority and relevance

It’s essentially your machine-readable “about us” page, purpose-built for AEO (Answer Engine Optimisation).

2. What Your AI Info Page Should Include

Your AI Info Page should be simple, factual, structured, and entity-rich.

Here’s what to include:

1. Your official company name & legal name

Make sure AI engines understand variations (Growth London vs Growth London Ltd.).

2. A concise description of who you are

Example:

Growth London is a HubSpot consultancy helping businesses implement, optimise, and scale HubSpot CRM and CMS.

3. Your core services

E.g.

  • HubSpot CRM Implementation

  • Data Migration

  • HubSpot CMS Website Development

  • RevOps & Lifecycle Architecture

  • Marketing Automation

4. Your target industries (ICPs)

This is key for AEO.

Name them explicitly:

  • Marketing agencies

  • SaaS & technology companies

  • Fintech and Financial Services

5. Your differentiators

Keep these factual:

  • HubSpot Diamond Partner

  • Senior-led consultancy

  • Specialists in complex CRM optimisation

  • In-house CMS development team

6. Your official profiles & authoritative listings

These become sameAs links in schema:

  • LinkedIn

  • HubSpot Solutions Directory

  • Blog

  • Company social accounts

7. Contact information

Clear, up-to-date details help AI build trust and verify your entity.

8. Schema markup (critical)

You’ll add this separately, but the page content must align with your schema fields.

3. Mapping the Schema (This Is the Magic Ingredient)

Your AI Info Page works because it pairs clean copy with structured data.

Here are the schema types you’ll use:

Organization

Defines your brand’s identity and relationships.

Service

Explains what you offer and who it’s for.

Website / WebPage

Helps AI understand page hierarchy.

BreadcrumbList

Optional, but helpful for clarity.

How to generate the schema

Use a prompt like:

“Generate a valid JSON-LD schema for an organisation named Growth London Ltd., a HubSpot consultancy based in the UK. Include name, description, logo URL, areaServed, sameAs, and contact information.”

Tip: in the prompt you can provide additional detail on your business, a website link, supporting docs etc. ChatGPT will give you a properly structured schema you can drop straight into the page settings in HubSpot.

PS. For a more detailed look at adding Schema, please read this blog.

4. How to Build the AI Info Page in HubSpot CMS

You can build this page using any standard website or landing page template.

Here’s the recommended flow:

✔ Step 1: Create a new page

URL suggestions:

  • /ai-info

  • /about/ai-info

  • /brand-info

Keep it short and memorable.

✔ Step 2: Add your structured content

Use short sections with clear headings, such as:

  • About Growth London

  • Who We Serve

  • Our Core Services

  • Why Businesses Choose Us

  • Official Listings & Profiles

  • Contact Details

Write clearly, factually, and with consistent terminology. AEO rewards clarity.

✔ Step 3: Add schema using HubSpot’s Head HTML

In HubSpot CMS:

  1. Go to your new page

  2. Select Settings (top menu)

  3. Scroll to Advanced Options

  4. Expand Additional Code Snippets

  5. Paste your JSON-LD schema into Head HTML

  6. Publish

You now have a high-quality, machine-readable entity page.

5. Validate and Monitor

Once your page is live, check the schema using:

These tools confirm whether your schema is valid and readable.

Set a maintenance schedule

Every 6–12 months:

  • Refresh service descriptions

  • Add new authoritative links

  • Update ICPs and proof points

  • Regenerate schema in ChatGPT if needed

Remember: Your AI Info Page is not static – it’s a critical page to keep accurate and updated.

6. Quick Checklist

Here’s your shortcut to building this page efficiently:

✔ Create the page and choose a clean URL

✔ Add factual, structured content

✔ Generate "Organization" + "Service" schema

✔ Add schema via Head HTML in HubSpot

✔ Validate using Rich Results Test

✔ Update every 6–12 months

✔ Monitor how AI engines describe your brand

Conclusion: Make Your Brand Unmistakable to AI

As answer engines become the starting point for more and more buying journeys, brands need to think beyond traditional SEO.

Your AI Info Page is the foundation.
It tells AI engines, clearly and unambiguously:

This is who we are, what we do, who we help, and why it matters.

It’s a small investment that drives outsized visibility in the AI era – especially for organisations running their websites on HubSpot CMS.

If you’d like us to build your AI Info Page and design a full AEO upgrade tailored to your HubSpot portal, get in touch.

We’d love to help you become the answer.

 

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