As we covered in our AEO playbook, the way people discover brands is changing fast.
Customers are no longer browsing through pages of search results. They’re asking direct questions to answer engines like ChatGPT, Gemini, Perplexity, and Claude, and those tools are returning instant, summarised answers.
This means something fundamental:
If your brand isn’t clearly represented in the information these AI models draw from, you risk being left out of the answer entirely.
One of the simplest (and most overlooked) ways to fix this is to build a dedicated page on your website designed specifically for AI engines – a page that acts as your brand’s “source of truth”.
It's called an AI Info Page.
This guide will walk you through the exact steps to build one in HubSpot CMS, and explain why it’s quickly becoming a must-have for any growth-focused business.
When someone types “Who is [your brand]?” or “Which company offers the best HubSpot CRM consulting in the UK?”, AI models pull from:
Pre-trained datasets (Common Crawl, Wikipedia, books, forums)
Real-time web retrieval (RAG) from trusted websites
Known entities and their relationships
If your brand appears in those data sources inconsistently – or not at all – AI models struggle to understand:
who you are
what you do
who you serve
where you operate
what you’re known for
Which means you’re far less likely to be mentioned when it matters.
It gives answer engines:
a single, accurate page to cite
structured, factual data about your brand
relationships between your brand, your services, and your ICPs
clear signals about authority and relevance
It’s essentially your machine-readable “about us” page, purpose-built for AEO (Answer Engine Optimisation).
Your AI Info Page should be simple, factual, structured, and entity-rich.
Here’s what to include:
Make sure AI engines understand variations (Growth London vs Growth London Ltd.).
Example:
Growth London is a HubSpot consultancy helping businesses implement, optimise, and scale HubSpot CRM and CMS.
E.g.
HubSpot CRM Implementation
Data Migration
HubSpot CMS Website Development
RevOps & Lifecycle Architecture
Marketing Automation
This is key for AEO.
Name them explicitly:
Marketing agencies
SaaS & technology companies
Fintech and Financial Services
Keep these factual:
HubSpot Diamond Partner
Senior-led consultancy
Specialists in complex CRM optimisation
In-house CMS development team
These become sameAs links in schema:
HubSpot Solutions Directory
Blog
Company social accounts
Clear, up-to-date details help AI build trust and verify your entity.
You’ll add this separately, but the page content must align with your schema fields.
Your AI Info Page works because it pairs clean copy with structured data.
Here are the schema types you’ll use:
Defines your brand’s identity and relationships.
Explains what you offer and who it’s for.
Helps AI understand page hierarchy.
Optional, but helpful for clarity.
Use a prompt like:
“Generate a valid JSON-LD schema for an organisation named Growth London Ltd., a HubSpot consultancy based in the UK. Include name, description, logo URL, areaServed, sameAs, and contact information.”
Tip: in the prompt you can provide additional detail on your business, a website link, supporting docs etc. ChatGPT will give you a properly structured schema you can drop straight into the page settings in HubSpot.
PS. For a more detailed look at adding Schema, please read this blog.
You can build this page using any standard website or landing page template.
Here’s the recommended flow:
URL suggestions:
/ai-info
/about/ai-info
/brand-info
Keep it short and memorable.
Use short sections with clear headings, such as:
About Growth London
Who We Serve
Our Core Services
Why Businesses Choose Us
Official Listings & Profiles
Contact Details
Write clearly, factually, and with consistent terminology. AEO rewards clarity.
In HubSpot CMS:
Go to your new page
Select Settings (top menu)
Scroll to Advanced Options
Expand Additional Code Snippets
Paste your JSON-LD schema into Head HTML
Publish
You now have a high-quality, machine-readable entity page.
Once your page is live, check the schema using:
These tools confirm whether your schema is valid and readable.
Every 6–12 months:
Refresh service descriptions
Add new authoritative links
Update ICPs and proof points
Regenerate schema in ChatGPT if needed
Remember: Your AI Info Page is not static – it’s a critical page to keep accurate and updated.
Here’s your shortcut to building this page efficiently:
As answer engines become the starting point for more and more buying journeys, brands need to think beyond traditional SEO.
Your AI Info Page is the foundation.
It tells AI engines, clearly and unambiguously:
This is who we are, what we do, who we help, and why it matters.
It’s a small investment that drives outsized visibility in the AI era – especially for organisations running their websites on HubSpot CMS.
If you’d like us to build your AI Info Page and design a full AEO upgrade tailored to your HubSpot portal, get in touch.
We’d love to help you become the answer.