Supercharge your HubSpot CMS website with HubDB

If you're a HubSpot Content Hub user or you're website is built with HubSpot CMS, you may have heard of HubDB—HubSpot’s relational database tool that allows you to store, manage, and display structured data dynamically on your website. If not, there’s a good chance you’re missing out!

What is HubDB?

HubDB lets you create tables to store data in rows, columns, and cells, much like a spreadsheet. The key advantage of HubDB in a website context is that you make edits in one place, and the changes are automatically reflected throughout the website. This makes content management more efficient and automates updates across multiple pages.

HubDB is particularly useful when you have a large number of items to maintain and update regularly. If you’re dealing with just a few static elements, a regular custom module may be enough. However, when managing datasets—such as product catalogs, reseller directories, or event listings—HubDB quickly becomes a justified solution.

How is HubDB used?

HubDB can be leveraged for various use cases, including:

• Storing feedback from an external mechanism for later retrieval.
• Managing structured data to build dynamic website pages (CMS Hub Professional and Enterprise). 
• Storing data for use in programmable emails (Marketing Hub Enterprise).
• On your website, HubDB helps streamline content management and improve user experience.

Filtering and Search

HubDB supports advanced filtering and search functionalities. The filtering possibilities are nearly limitless—you can categorize and display content in a user-friendly way, such as:

• Structured text searches within specific columns.
• Keyword search fields for users to find relevant results easily.
• Filtering data by tags, year, price range, or other custom criteria.

10 ideas to leverage HubDB for a more dynamic HubSpot website

1. Case Studies & Testimonials

Want to display success stories dynamically? Create a database of case studies or testimonials, which you can filter by industry, company size, or solution type.  

💡 Let users filter case studies by service area, product, industry, or year. Display relevant testimonials on product pages using categorization or tags in HubDB.

2. Team or Employee Directory

For businesses that want to showcase their team, HubDB can store employee bios, roles, photos, and contact details. You can display team members by department, expertise, or location, making it easy for users to find relevant contacts.

💡 Let visitors filter employees by title, department, or service/product specialization. Display relevant employees on product pages as key points of contact based on HubDB categories.

3. Resource Library

For businesses offering whitepapers, ebooks, or guides, HubDB can serve as the backend for a resource library. Users can filter resources by category, industry, or format.

💡  Allow visitors to search resources by topic, year, or product.

4. Event & Webinar Listings

Hosting events? Instead of manually updating event pages, store event details in HubDB, including dates, locations, and descriptions. Past events can be automatically archived, making event management seamless.

💡 Dynamically update CTA text from "Attend" to "Watch on Demand" when the webinar date has passed and hide sign up form automatically when webinar sign up date has passed.

5. Product Cards

If you sell multiple products or services, HubDB makes it easy to create structured product listings. Store product names, descriptions, prices, images, and availability in a HubDB table and display them dynamically on your site.

💡 Filter products by features, problems they solve, or price range.

6. Courses & Trainings

If your business offers courses or training programs, HubDB can help manage and display them dynamically. You can store course details like titles, descriptions, dates, instructors, and enrollment links in a structured database.

💡 Let users filter courses by date, trainer, or topic.

7. FAQ Section

A FAQ section powered by HubDB allows users to quickly find answers to common questions. You can categorize FAQs, provide search functionality, and update information without modifying individual website pages.

💡 Show relevant FAQs on individual service/product pages while storing all data in one database.

8. Pricing Tables

If you offer multiple pricing plans, HubDB can help keep your pricing tables up to date. You can store plan details, features, and costs in the database and dynamically update pricing pages without manually editing them.

💡 Allow users to filter pricing plans based on features, pricing, or other relevant criteria.

9. Job Listings

Recruiting? HubDB can store job openings, descriptions, locations, and application links. Expired listings can be automatically removed, keeping your careers page current.

💡 Let users filter job listings by location, title, experience level, or expiration date.

10. Partner or Vendor Directory

If you work with partners, vendors, or affiliates, HubDB can help create a searchable directory with contact details, company descriptions, and service offerings.

💡  Let users search for partners or vendors by location or service offering.

Bonus tip: Linking multiple HubDB tables

With HubDB, you can link multiple tables together for a more structured, interconnected database.

Example use case: Create one HubDB table for customer references and another for team members. Link them together so that each reference displays the team members who worked on that project.

HubDB vs. Global Content

Another way to maintain consistency across your website is global content. With global content, you update information in one place, and the changes are instantly applied wherever that module is used.

However, the use cases for global content and HubDB are different:

• Global content is ideal for static elements that appear consistently across the site, such as a client logo carousel. Update the logos once, and they will automatically refresh everywhere the module is used.
• HubDB is best for dynamic content that requires filtering, categorization, or search functionality. For example, if you want to showcase resellers or partners and allow users to filter them by expertise, location, or business size, HubDB is the better choice.

Ready to supercharge your HubSpot website?

Have any questions or ideas on how to use HubDB or want to explore how your business could benefit from HubSpot CMS website? Get in touch with us today.