.svg "logo"){kind=logo}
How to correctly capture and report on lead source using HubSpot
Knowing the origin of the contacts in your CRM isn’t about satisfying your curiosity.
Let’s talk about conversion rates (Lead to SQL vs MQL to SQL)
A question I’ve seen raised in a few of my favourite online networking groups is: “What is a good conversion rate for Lead to SQL ...
6 common mistakes to avoid when implementing HubSpot
A finely-tuned CRM is one of the best assets your business can have. Delivering a great customer experience is dependent on your ...
HubSpot implementation: DIY, agency or consultant – what’s best?
So you’ve decided to switch to HubSpot! Congrats on choosing the best CRM available for growing businesses. The next question is ...
Getting started with RevOps
If you’re an early-stage company and you’ve found product/market fit, scaling up is probably on your horizon. But what is the ...
State of CRM Data Reporting - why and how to set this up
In this blog I’m going to share with you some best practices to improve the quality of your CRM data. I’m also going to show you ...
RevOps: what it is and why it matters to your business
In a recent blog post I talked about evolving my consulting services from being a fractional CMO towards specialising in CRM ...
How to implement Hubspot's Lifecycle properties correctly
You might have seen a customer lifecycle described as a funnel, a gradually narrowing path from “I’ve heard of that brand” to ...
Why I no longer want to be your fractional CMO
It's been 5 years since I left the relative comfort of full time employment to set up shop as an independent B2B marketing ...
Jobs-to-Be-Done: Using Jobs Theory to Boost B2B Sales Enablement
As the old saying goes, customers aren’t buying a drill, they’re buying a hole in the wall. Or, even better, they’re buying the ...