Jobs-to-Be-Done: Using Jobs Theory to Boost B2B Sales Enablement

In a B2B sales cycle, you’ll be engaging different personas (stakeholders) within each company you sell to. Each with their own individual job-to-be-done.

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HubSpot and LinkedIn is a match made in B2B heaven

The LinkedIn and Hubspot integration has more power under the bonnet than many B2B sales and marketing teams are aware of. Click to read.

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Sales enablement: setting goals and accountability

Sales enablement is a production line that creates and converts qualified leads. To be effective Sales Enablement requires clear goals and accountability.

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How to implement video in B2B sales outreach

Incorporating personalised video into your B2B sales outreach is a great idea. But how exactly do you go about setting this up? Read for more....

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Why HubSpot is not as expensive as you may think

I've often heard people reject the idea of Hubspot offhand because they felt it was too expensive. But it is time to challenge that misconception.

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How to enable your B2B sales team to close more deals with content

By creating a content-powered sales enablement funnel, your sales and marketing team can become an unstoppable lead generation machine.

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Notes on project management trends

Anyone who knows me would say I'm a bit of a project management geek - so it made sense to put some thoughts down on the subject.

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How to track Hubspot form conversions in Google Tag Manager and Google Analytics

If you want to track Hubspot Form Conversions in Google Analytics (using Google Tag Manager) then this post describes how to do this. Read more.

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How to achieve positive ROI on content marketing for an early-stage startup

Content marketing is not a quick-win game, particularly for an early-stage startup. A content marketing strategy is a long-game but with great ROI.

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