RevOps: what it is and why it matters to your business
In a recent blog post I talked about evolving my consulting services from being a fractional CMO...
How to implement Hubspot's Lifecycle properties correctly
You might have seen a customer lifecycle described as a funnel, a gradually narrowing path from...
Jobs-to-Be-Done: Using Jobs Theory to Boost B2B Sales Enablement
As the old saying goes, customers aren’t buying a drill, they’re buying a hole in the wall. Or,...
HubSpot and LinkedIn is a match made in B2B heaven
LinkedIn is not just for recruitment or snooping on colleagues. Top-performing sales and marketing...
Sales enablement: setting goals and accountability
Something really magic happens when Sales and Marketing work well together. When one department...
How to implement video in B2B sales outreach
In a world of automated LinkedIn connect requests, canned follow-up messages and templated email...
Why HubSpot is not as expensive as you may think
(and why it could just be the most cost-effective investment your business makes) When it comes to...
How to enable your B2B sales team to close more deals with content
Sales and Marketing. Marketing and Sales. Though often confused by the uninitiated, these two areas...
Notes on project management trends
Whilst I have no formal training in project management (but plenty on the job experience), I'm...