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HubSpot tips and tricks from the trenches
How to implement Hubspot's Lifecycle properties correctly
You might have seen a customer lifecycle described as a funnel, a gradually narrowing path from “I’ve heard of that brand” to “Sign me up”.
Jobs-to-Be-Done: Using Jobs Theory to Boost B2B Sales Enablement
As the old saying goes, customers aren’t buying a drill, they’re buying a hole in the wall. Or, even better, they’re buying the ability to hang a family...
HubSpot and LinkedIn is a match made in B2B heaven
LinkedIn is not just for recruitment or snooping on colleagues. Top-performing sales and marketing teams love LinkedIn for lead generation, social selling &...
Sales enablement: setting goals and accountability
Something really magic happens when Sales and Marketing work well together. When one department feeds the other with inspiration, insight, tools and resources,...
How to implement video in B2B sales outreach
In a world of automated LinkedIn connect requests, canned follow-up messages and templated email sequences, you’d be forgiven for thinking that B2B sales...
Why HubSpot is not as expensive as you may think
(and why it could just be the most cost-effective investment your business makes) When it comes to building a modern b2b business primed for growth, it’s all...
How to enable your B2B sales team to close more deals with content
Sales and Marketing. Marketing and Sales. Though often confused by the uninitiated, these two areas of business are quite different entities, with quite...
Notes on project management trends
Whilst I have no formal training in project management (but plenty on the job experience), I'm convinced that as a discipline, it has never been more critical....
How to track Hubspot form conversions in Google Tag Manager and Google Analytics
If you’ve chanced across this post you may be looking for a way to set up conversion tracking for your Hubspot forms in Google Analytics. Here is a simple way...