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HubSpot tips and tricks from the trenches
How to Set Up HubSpot’s Customer Agent the Right Way
HubSpot’s new Customer Agent represents one of the most significant platform updates in recent years. It replaces traditional scripted chatbots with a powerful...
Build Your ‘AI Info Page’ in HubSpot - a blueprint for AI Engines
Your brand’s new “about page” isn’t written for people, it’s written for AI As we covered in our AEO playbook, the way people discover brands is changing fast....
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How to Add Schema to Your HubSpot Website (and Why It Matters for AEO)
The invisible signal that makes your content clearer to AI If you read our recent post on Answer Engine Optimisation (AEO) , you’ll know that search is...
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Answer Engine Optimisation (AEO): A playbook for HubSpot Users
The way your customers find information is undergoing a fundamental shift. For two decades, the goal was to earn a click from a list of blue links on a search...
HubSpot Expert Roundup: The 2025 Updates You Shouldn’t Miss
The dust has settled from HubSpot's biggest event of the year, and the verdict is in from those who know the platform best. We reached out to our network of...
Everything You Need to Know About HubSpot Credits – Updated Q3 2025
HubSpot Credits are among the most important changes in how HubSpot offers usage-based features. If you’re using HubSpot and want to utilise the new AI tools,...
HubSpot Breeze AI: Four Updates from INBOUND 2025
A new era for AI in HubSpot At INBOUND 2025, HubSpot unveiled the new and improved Breeze, the most ambitious evolution of its AI capabilities so far. Breeze...